Client Side Solutions
GTM Templates
Adobe Analytics
This GTM (Google Tag Manager) custom template enables seamless integration with Adobe Analytics, allowing you to send data to Adobe with just one click. By using this template, you can track essential user interactions and behaviors on your website and analyze them directly within Adobe Analytics. Below is the dataLayer event for Adobe Analytics:
Features
- Effortless Adobe Analytics Event Tracking: Quickly set up event tracking to send custom events to Adobe Analytics, without manual coding.
- DataLayer Event Push: Automatically pushes user interactions to the GTM dataLayer, so you can easily trigger tags and send information to Adobe Analytics.
- Customizable Data Mapping: Allows you to map GTM variables to Adobe Analytics variables, enabling flexible and detailed data tracking tailored to your reporting needs.
Use Cases
- Enhanced User Interaction Analysis: Track and analyze user behavior on critical pages or during key interactions (like purchases or sign-ups) to gain actionable insights.
- Improve Conversion Paths: Identify where users are dropping off or encountering issues in their journey and make data-driven adjustments to optimize conversion rates.
- Automate Data Collection for Reporting: Set up automated workflows that feed critical metrics to Adobe Analytics in real-time, streamlining reporting.
- Monitor Site Performance and Trends: Gain deeper visibility into traffic patterns, page performance, and engagement trends to make informed site improvements.
