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4.2%increase in conversion rate
7.5%increase in digital wallet share

Elevating Digital Strategies for an Aviation Client

About Client

The client is a leader in global business aviation, connects to over 1900 airports and serves 367,000 passengers annually. Traditionally dependent on offline sales, the company invested heavily in its website and mobile app to boost digital adoption and online revenue.

Business Challenge

Challenges include optimizing flight route planning for their 200 aircraft, improving customer engagement to recover $200 million in potential online revenue, understanding marketing ROI to allocate budgets effectively and optimizing conversion rate.

Goal

  1. Optimizing the conversion rate.
  2. Optimizing marketing spend.
  3. Increasing adoption.

Results

  • 4.2% increase in conversion rate
  • 19.5% decrease in marketing spend
  • 7.5% increase in digital wallet share
  • 8% increase in in-flight meal revenue

Tools Used

GoogleAnalytics 4
mixpanel
androidstudio
Looker Studio

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TESTIMONIAL

Jisoo HongJisoo HongProduct Manager - VistaJet

"Their implementation on our website, android, and iOS apps empowered me to generate powerful reports for stakeholders, driving crucial decisions in our flight route planning and app/web enhancements for lead conversion. Moreover, their insights into lead attribution and ROI optimization significantly enhanced our marketing spend efficiency."

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