Server-Side Tracking

Transform Your Digital Campaigns with Server-Side Monitoring!

Server-Side Tracking Services

Bot Traffic Filtration

Bots (both legitimate and malicious) can skew your analytics data. Implementing bot traffic filtration helps identify and exclude non-human traffic from your reports. This ensures accurate insights for decision-making.

Send Data to Multiple Tools

Businesses use various tools (such as Google Analytics, Mixpanel, or custom solutions) to analyze data. Sending relevant data—such as user interactions, events, or conversions—from your website or app to these tools is crucial for informed decision-making.

Conversion Attribution

Attribution models determine how credit is assigned to different touchpoints in a user’s journey. Whether it’s first-click, last-click, or multi-touch attribution, understanding which channels drive conversions helps optimize marketing efforts.

Identity Resolution

In a multi-device world, identifying the same user across different touchpoints (e.g., mobile, desktop, app) is challenging. Identity resolution involves linking user profiles to create a holistic view, enabling personalized experiences.

Load Balancing

For high-traffic websites or applications, distributing incoming requests across multiple servers (load balancing) ensures optimal performance. It prevents server overload and maintains responsiveness.

Page Load Time Reduction

Slow-loading pages frustrate users and impact SEO. Techniques like image optimization, caching, and minimizing HTTP requests help reduce page load time, enhancing user experience.

Why Your Business Needs Server Side Tracking

GDPR Compliance & Data Security
Stay ahead in privacy. Reduce data leak risks by processing personal data on the server, aligning with GDPR and stringent privacy standards.
Unified Tracking for Multiple Platforms
Break down data silos with unified tracking. Collect data seamlessly across platforms and devices for accurate analysis and highly personalized user experiences.
First-Party Data Hosting
Boost user engagement and trust with first-party data. Enjoy faster load times, fewer tracking interruptions, and strong data privacy.
Decreased Website Load Time
Enhance the user experience by offloading tracking processes from the client side. Reduce bounce rates and improve website performance.
Ad Blocker Resistance
Ensure reliable data collection. Server-side tagging minimizes the chance of data being blocked by ad blockers.

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Frequently Asked Questions

What is Server Side Tracking (SST)?

SST is a method of data collection where user interactions and events are processed on the server instead of the user’s browser.

How does SST work?

SST involves moving data collected from a browser to an analytics platform using server-side methods. Unlike client-side tracking, which relies on browser-based scripts, SST processes data on the server.

What’s the difference between Server Side Tracking and Client Side Tracking?

Client-side tracking occurs in the user’s browser, while server-side tracking processes data on the server. SST is becoming popular due to ad blockers and browser restrictions affecting client-side tracking.

What can I do with SST?

SST helps gather accurate data on user behavior, connect customer journeys, and improve data quality. It’s essential for companies seeking reliable data in an increasingly challenging tracking landscape.

What are the benefits of SST?

Improved data accuracy, especially in the face of ad blockers and browser limitations. Better control over data sharing with marketing tools. Potential positive impact on page speed and SEO.