Client Side Solutions
GTM Templates
Adobe Experience Cloud ID
This GTM (Google Tag Manager) custom template enables the initialization of the Adobe Experience Cloud ID (ECID) and stores it in browser cookies. By implementing this template, you ensure that each user is uniquely identified across Adobe products and services. This ID must be initialized before any other Adobe Analytics code runs to maintain consistent tracking across sessions and platforms.
Features
- Adobe Experience Cloud ID Initialization: Generates a unique ECID for each user, allowing for seamless tracking and personalization across Adobe Experience Cloud solutions.
- Cookie-Based Storage: Stores the ECID in a browser cookie, enabling continuity in user identification across different visits and sessions.
- Compatibility with Adobe Solutions: Required for integration with other Adobe solutions like Adobe Analytics, Adobe Target, and Audience Manager, enabling a unified data experience.
Use Cases
- Unified User Identification: Ensure that each visitor is assigned a unique identifier, allowing for consistent user tracking and analysis across Adobe Experience Cloud products.
- Enhanced Personalization Capabilities: Use the ECID to personalize user experiences in Adobe Target or Audience Manager based on individual user profiles.
- Cross-Session Tracking: The cookie-based ID enables tracking of user behavior across multiple sessions, providing better insights into user journeys.
- Optimized Data Consistency: Having a single ID across Adobe tools helps maintain data accuracy and consistency in reporting and audience segmentation.
