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Analytics Tracking & Security
The Impact of Google Consent Mode on Ad Campaign Performance
Google Consent Mode helps balance user privacy with effective marketing by ensuring only consented data
August 3, 2024
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Server-Side Tracking
How Server-Side Tagging Can Improve Website Speed and Performance
Server-side tagging is transforming website performance by moving tracking from the client side to the
July 26, 2024
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Analytics Tracking & Security
Google is not depreciating third-party cookies
Google has announced that it will not be depreciating third-party cookies as previously planned. Instead,
July 23, 2024
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Business Intelligence
Unlocking the Power of GenAI for Personalized Experiences
Generative AI (GenAI) is revolutionizing personalization in today’s digital landscape. Unlike traditional AI, GenAI creates
July 18, 2024
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CRO / ExO
Elevating Digital Strategies with Data-Driven Precision
A/B testing is essential in digital marketing, comparing two variants of a digital asset to
July 12, 2024
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Analytics Tracking & Security
How to Prepare for a Cookieless World
Generative AI (GenAI) is revolutionizing personalization in today’s digital landscape. Unlike traditional AI, GenAI creates
July 9, 2024
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