How Metric Vibes approach optimized drop-offs
About Client
A leading high-tech company in the ticketing industry, our client provides a platform for buyers and sellers of tickets to live entertainment events. They connect users to over 100,000 concerts, sports, and theater events worldwide. All tickets are listed by professional ticket-selling companies and trusted sellers.
Business Challenge
A leading online ticket marketplace generating millions in annual revenue, faced significant challenges in user behavior analysis across their six global websites. Key issues included: 1. High cart abandonment rates at the checkout stage. 2. Significant drop-offs from search and ticket booking pages before reaching the checkout.
Goal
- Optimizing the conversion rate.
- Minimizing the drop-offs.
Results
- 9.3% increase in conversion rate
- Reduced drop-offs by 8%
- 27% increase in traffic
Tools Used
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TESTIMONIAL
Alona SmahliukTechnology Coordinator - Ticket Network"Metric Vibes was extremely helpful in consulting, creating a documented plan, and executing our GA4 migration for 6 sites. They demonstrated strong expertise in analytics and were able to provide insights to our team. We would work with them again"