increase in conversion rate


increase in traffic

How Metric Vibes approach optimized drop-offs

About Client

A leading high-tech company in the ticketing industry, our client provides a platform for buyers and sellers of tickets to live entertainment events. They connect users to over 100,000 concerts, sports, and theater events worldwide. All tickets are listed by professional ticket-selling companies and trusted sellers.

Business Challenge

A leading online ticket marketplace generating millions in annual revenue, faced significant challenges in user behavior analysis across their six global websites. Key issues included:

  1. High cart abandonment rates at the checkout stage.
  2. Significant drop-offs from search and ticket booking pages before reaching the checkout.


  1. Optimizing the conversion rate.
  2. Minimizing the drop-offs.


    • 9.3% increase in conversion rate
    • Reduced drop–offs by 8%
    • 27% increase in traffic

Tools Used


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