Custom development
Software built around your data
When off-the-shelf tools don't fit, we build what's missing: tracking, pipelines, dashboards and AI assistants, designed around how your team works.
Built in-house
QuerySafe and Praman started as custom builds
What we build
Where custom work makes sense
Most projects sit on top of the stack you already have. We add what's missing instead of asking you to replace what works.
Tracking & measurement infrastructure
Server-side tagging and custom event pipelines, so the data you collect is accurate and under your control.
Data pipelines & warehouses
Pipelines on BigQuery, Snowflake and dbt that bring your marketing and product data into one place.
Dashboards & reporting tools
Reporting built around the questions your leadership and teams actually ask.
AI agents & LLM integrations
Assistants that automate reporting, knowledge retrieval and data analysis on your own data.
Integrations & automation
Connecting the CRMs, tag managers, clouds and warehouses you already run, so they work together.
Compliance & governance tooling
Tooling that turns policy into something you can test and prove, like our DPDP platform, Praman.
How we work
From problem to something your team runs
Understand
We start with the problem and the systems around it, not a feature list.
Scope
A clear plan of what gets built, what stays as it is, and how we will know it works.
Build
Working software in your environment, reviewed with you as it takes shape.
Hand over
Documentation and a handover your team can run, with support available afterwards.
Have something that off-the-shelf tools don't cover?
Tell us what you're trying to do and what you already run. We'll tell you honestly whether it needs custom work.