12%
increase in sign-ups
7%
increase in revenue
How Metric Vibes Enhanced Mobile App Conversions Through Personalized User Experiences
About Client
The client is in a popular second hand retail store in UK. They seek convenience, value, and quality, often leveraging technology for research. Their preferences are influenced by brand reputation, price, and sustainability.
Business Challenge
Client was struggling to get registrations on their app. Most of the users were either bouncing from the homepage or from the registration page. They were looking to see what changes in the browsing behavior will lead the user to register and hence, convert on the app.
Goal
- Increase sign-ups.
- Increase revenue
- Increase brand uplift.
Results
- 12% increase in sign ups.
- 7% increase in revenue.
- 8% brand uplift.
Tools Used
