4.2%
increase in conversion rate
7.5%
increase in digital wallet share
Elevating Digital Strategies for an Aviation Client
About Client
The client is a leader in global business aviation, connects to over 1900 airports and serves 367,000 passengers annually. Traditionally dependent on offline sales, the company invested heavily in its website and mobile app to boost digital adoption and online revenue.
Business Challenge
Challenges include optimizing flight route planning for their 200 aircraft, improving customer engagement to recover $200 million in potential online revenue, understanding marketing ROI to allocate budgets effectively and optimizing conversion rate.
Goal
- Optimizing the conversion rate.
- Optimizing marketing spend.
- Increasing adoption.
Results
- 4.2% increase in conversion rate
- 19.5% decrease in marketing spend
- 7.5% increase in digital wallet share
- 8% increase in in-flight meal revenue
Tools Used
TESTIMONIAL
