13%
decrease in marketing spend
26%
decrease in conversion time
How Metric Vibes Turned Attribution Loss into Measurable Conversions
About Client
The Inmates Photo Sharing App is designed to bridge the gap between incarcerated individuals and their families, providing a secure platform for sharing photos and messages. This innovative app aims to foster relationships,enhance communication, and promote mental health by allowing inmates to share life moments and receive support from their families and friends.
Business Challenge
The App (android and iOS) was running campaigns in Google Ads, Apple ads, and meta to acquire and engage users. They were facing issues in:
- Attributing the users to the correct Google Ads campaign,
- Associating the revenue to the users in the app
Goal
- Correct attribution of the marketing campaign.
- Optimizing marketing spend.
- Reduce conversion time.
Results
- 13% decrease in marketing spend
- 26% decrease in conversion time
Tools Used
