9.3%
increase in conversion rate
27%
increase in traffic
How Metric Vibes approach optimized drop-offs
About Client
A leading high-tech company in the ticketing industry, our client provides a platform for buyers and sellers of tickets to live entertainment events. They connect users to over 100,000 concerts, sports, and theater events worldwide. All tickets are listed by professional ticket-selling companies and trusted sellers.
Business Challenge
A leading online ticket marketplace generating millions in annual revenue, faced significant challenges in user behavior analysis across their six global websites. Key issues included:
- High cart abandonment rates at the checkout stage.
- Significant drop-offs from search and ticket booking pages before reaching the checkout.
Goal
- Optimizing the conversion rate.
- Minimizing the drop-offs.
Results
- 9.3% increase in conversion rate
- Reduced drop–offs by 8%
- 27% increase in traffic
Tools Used
TESTIMONIAL
